O2O hom: tus tshiab yug los ntawm cov tsoos tsho hom lag luam

Kev lag luam E-lag luam tau tsim lub sijhawm tshiab. Nrog txoj kev loj hlob ntawm kev yuav khoom hauv online, qhov tshiab channel tau dhau los ua ib qho tseem ceeb heev rau cov ris tsho khaub ncaws. Txheeb cais qhia tau tias xyoo 2013, kev lag luam ntawm Tuam Tshoj kev lag luam e-luam tau txog 9,9 trillion yuan, ntawm cov khaub ncaws tag nrho cov khw online tau tshaj 400 billion yuan, thiab qhov sib piv ntawm cov khw muag khoom online muag tag nrho cov khaub ncaws muag tau nce los ntawm 1.8% hauv xyoo 2008 txog 2013. Kwv yees li 23%.

Ob xyoos dhau los, cov lus tseem ceeb tshaj plaws hauv kev lag luam khaub ncaws yog tsis tseeg tias “Online Txog Offline” “Online Online Online Purchase”. O2O tus qauv nthuav dav tshiab tshiab rau cov tsoos tsho hom, muab kev sib txuas hauv online thiab offline, thiab thim rov qab kev muag khoom offline. Qhov kev poob qis nqa cov cib fim tshiab. Lub Taobao (Alibaba) O2O tus qauv yog ua raws li lub voj voos kaw los ntawm kev sib pauv tsim los ntawm kev them nyiaj mobile, thaum JD.com vam tias yuav tsim O2O nrog nws tus kheej loj thauj khoom. Qhov sib txawv ntawm ob yog tias Taobao tso cai rau cov neeg siv khoom them nyiaj los ntawm lub xov tooj ntawm tes ua ntej, thiab tom qab ntawd cov tub lag luam xa cov neeg tuaj xa cov khoom muag. Jingdong tau xa los ntawm nws tus kheej xa khoom lossis tus khub cov tub lag luam thiab sau cov khoom ntawm lub qhov rooj, tab sis cov txheej txheem kev them nqi yog txawv.

Xyoo tas los, "Ob Chav Kaum Ib" yog ib xyoo ntawm kev vam meej hauv cov phiaj los nqis tes ua ke ntawm cov khaub ncaws hom. Kaum tus nqi muag khoom tau yuav luag txhua tus ntes los ntawm cov hom offline. Qhov kawg kev sib tw ntawm kab yuav yog kev sib tw ntawm cov lag luam offline hom. Feem ntau ntawm Tuam Tshoj cov tuam txhab ua lag luam khaub ncaws cia siab rau franchise qauv kom sai tsim kho thiab nkag mus rau theem kev sib tw online online. Lub kaw lus loj xoob franchise dhau los ua ib qho chaw khuam siab. Lub chaw muag khoom lag luam ntseeg tau hais tias txoj kev loj hlob ntawm kev muag khoom online yog raws li kev nyiag ntawm cov khoom sib txuas offline. Yog li ntawd, qhov fab ntxeev yog qhov muaj zog. O2O hom tuaj yeem ua rau cov qhua tuaj hauv online rov qab rau kab, yog li online thiab offline tuaj yeem ua ke thiab txhawb nqa. Nws yog qhov sib nruam tsis pom kev zoo rau hom thiab franchise koom ua ke tsim O2O kaw lub voj.

Txawb khoom lag luam davhlau ya nyob twg yog txoj kev hloov tshiab, uas tsis tsuas yog muab cov tswv yim tshiab thiab channel rau cov tuam txhab lag luam e-lag luam thiab e-lag luam rau hom khaub ncaws offline. Cov neeg siv khoom lag luam thiab kev paub hauv online coj los ntawm cov khoom siv txawb, nrog rau nws cov kev hloov pauv tshwj xeeb rau cov neeg siv khoom lag luam hauv lub neej, tau coj cov ntsiab lus kev loj hlob tshiab rau cov khaub ncaws hnav. Cov hom khaub ncaws tau txiav txim nyob rau hauv lub davhlau ya nyob twg platform xws li Micro Amoy (Txawb Taobao) thiab WeChat Khw, uas tsis yog tsuas tuaj yeem txeeb tau cov khoom lag luam ntawm cov khoom lag luam, tab sis tseem qhib txoj hauv kev rau cov tuam txhab ua lag luam tsim O2O platform los sau cov neeg siv cov ntaub ntawv xaj.

Tam sim no, O2O tus qauv kev lag luam tsoos suav hauv lub lag luam yog nyob rau theem tshawb nrhiav. Muaj ntau hom khaub ncaws muaj "kev tsis txaus ntseeg" hauv kev siv O2O lub tswv yim. Piv txwv li, qhov kev faib ua feem ntawm franchishees yog qhov siab, kev koom ua ke ntawm IT systems nrog cov khoom siv online thiab offline yog tsis muaj zog, thiab cov khoom xa tuaj teb. Maj mam, O2O tus qauv tso rau kev xav tau ntau dua ntawm lub tuam txhab kev hloov pauv tshiab ntawm kev siv Internet kev lag luam, kev tswj hwm kev tswj hwm hauv Internet, thiab cov txiaj ntsig hauv Is Taws Nem. Txhawm rau txhim kho O2O hauv kev lag luam khaub ncaws, ib qho yuav tsum muaj cov neeg siv khoom txaus sib kis. Cov tsoos khaub ncaws tsoos muaj ntau tus naj npawb ntawm cov khw muag khoom offline, kom yooj yim rau cov neeg siv khoom kom nkag tau cov ntaub ntawv khoom txhua lub sijhawm, nyob qhov twg. Qhov thib ob yog kom muaj kev paub tab cov khoom siv tswj kev tswj hwm, suav nrog kev tswj cov khoom muag, kev tswj hwm kev thauj khoom, kev tswj hwm cov neeg ua haujlwm thiab cov ntaub ntawv kev tswj hwm kom paub meej txog kev yuav khoom zoo tshaj plaws rau cov neeg siv khoom. Tsoos offline hom tau paub tab dua hauv cov chaw no.